Greenpeace activists rebrand Proviande, the trade organization of the Swiss meat industry. The activists change the logo of the company into the word "PROLOCAL" at their facilities in Bern to make appear that Proviande has finally recognized how environmentally and climate-damaging the feed imports of intensive Swiss livestock farming are. 

Greenpeace-Aktivisten rebranden Proviande, die Branchenorganisation der Schweizer Fleischindustrie. Die Aktivisten wollten den Anschein erwecken, Proviande habe endlich erkannt, wie umwelt- und klimaschädlich die Futtermittelimporte der Schweizer Massentierhaltung sind.