Following 3 days of actions during the advertising festival Cannes Lions, Greenpeace France activists displayed their message "fossil ads are burning the planet" directly on the Palais.
Facing the banner, a fire truck symbolized the climate emergency. And up the ladder, dogs from the "This is fine" meme, highlight the denial of advertising agencies in the face of the climate emergency.
Throughout the entirety of the festival, Greenpeace France has been campaigning for a ban on fossil fuel advertising, partnerships and sponsorships in Europe.
Greenpeace France along with over 35 organisations are pushing a European Citizens’ Initiative (ECI) petition, calling for a new law that bans fossil fuel advertising and sponsorship in the EU.