Direct Communication at Twitter in San Francisco

Greenpeace's thermal airship, A. E. Bates, flies over the tech industry’s daily Silicon Valley commute with a message praising Apple, Facebook and Google for powering the internet with renewable energy, and challenging four other tech companies to join them. One side of the airship reads “Building the Green Internet” and carries Apple, Facebook and Google’s logos; the other side asks “Who’s Next to Go Green?” and carries the message #clickclean below the logos of Amazon, Twitter, Netflix and Pinterest. These four companies, in different ways, are all powering their operations with polluting energy. The airship took off from the Palo Alto airport and flew over the Hwy 101 rush hour commute on its way to Facebook’s campus, then over to Google’s campus, before returning to the airport. A recent Greenpeace report,“Clicking Clean: How Companies are Creating the Green Internet,” details how Apple, Facebook and Google have committed to use 100% renewable energy to power their data centers. The shoot includes images of various activities at the headquarters of Twitter and around San Francisco with Twitter "eggs" and "birds".