Transportation - Animation #3 "Slogans"(VW, Hyundai, Renault)

Greenpeace Seoul “Ban ICE” (internal combustion engine) campaign produced a series of animation videos together with a creative agency (Witandwisdom) twisting the high emission - transportation system and current car culture.
1. The first animation shows "Statements" related to how the car industries advertise their product, promoting social status and success. Whereas cars are mostly a waste of space in our cities. The animation shows a cyclist at the end, hinting that we need different urban mobility solutions.
2~4. The second, third and fourth animations are “Slogan” series calling the car companies out on using fancy, inspiring slogans while selling too many fossil fuel cars. The Slogan series show the audience how the companies speak louder than they act.
5. The fourth animation, “Dinosaurs”, shows how ancient is the automobile-centered culture in our lives, and how we are living with it without questioning.
6. The sixth animation “Car Life”, is a 3-minute solution-driven story, on why phasing out ICE (internal combustion engine) and overcoming the car-centered socio-culture is crucial for sustainability. The message is that we have the power to challenge the current fossil fuel-addicted transportation system and demand governments and corporations to give up the obsolete way of mobility and build a renewably powered, shared, more efficient electric mobility.

Greenpeace Seoul suggests that other Greenpeace offices consult their own legal unit before publishing these videos.