The so-called 'Golden' rice is a genetically engineered (GE) rice variety that has been developed by industry to produce pro-vitamin A (beta-carotene). Its proponents have hyped GE 'Golden' rice as a high-tech; quick-fix solution to vitamin A deficiency (VAD); which is prevalent in developing countries and can lead to blindness. But behind the hype; GE 'Golden' rice is environmentally irresponsible and is highly likely to contaminate non-GE rice; if released to the environment. GE rice contamination will affect traditional; conventional and organic rice farmers because they will lose their markets; especially export markets; which would negatively impact rural livelihoods. If any hazardous; unexpected effects would develop from GE 'Golden' rice; the GE contamination would affect countries where rice is an essential staple and put people and food security at risk. Greenpeace believes that; by combating vitamin A deficiency (VAD) with ecologically farmed home and community gardens; sustainable systems are created that provide food security and diversity in a way that is empowering people; protects biodiversity; and ensures a long-lasting solution to VAD and malnutrition. The tens of millions of dollars invested in GE 'Golden' rice would have been better spent on VAD solutions that are already available and working; such as food supplements.Furthermore GE 'Golden' rice does not address the underlying causes of VAD; which are mainly poverty and lack of access to a healthy and varied diet. The irony of promoting GMO 'Golden' rice campaign; as done by corporate lobbyist Patrick Moore; is that golden rice hasn't been proven safe or effective in combating VAD. Statements: Dr. Dirk Zimmermann; Expert on Genetic Engineering; Greenpeace Germany