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https://photo.greenpeace.org/asset-management/27MDHUWB037Q
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Keywords
Climate (campaign title)
Demonstrations
KWCI (GPI)
Museums
Oil (Industry)
Politicians
Research
Schools
TotalFinaElf
Episode 1. Total : Network of influence - Documentary (CLEAN)
Power is no longer the prerogative of states. Total, as a multinational energy company, has a huge influence. Force of attraction, power of seduction : Total sneaks insidiously into different spheres of society and into our lives, to ensure the acceptability of its business model and to guarantee its profitability.
This strategy is called soft power.
When you think about Total, oil and gas stations come to your mind. However Total is present well beyond, where we least expect it. Schools, museums, stadiums, scientific laboratories : to extend its influence over the whole society, Total is everywhere in our lives, often without us being aware of it.
Restrictions
GREENPEACE USE ONLY.
PLEASE CONTACT GREENPEACE FRANCE FOR FURTHER INFORMATIONS.
Unique identifier:
GP1SVMA8
Type:
Video
Shoot date:
27/07/2021
Locations:
France
,
Western Europe
Credit line:
© Greenpeace / Lumento
Duration:
18m36s
Audio format:
Final Mix
Ranking:
★★★★ (E)
Containers
Shoot:
Investigation: The Soft Power of Total - Documentary Series
Documentary series with 4 episodes.
For Total, protecting its image is a strategic and priority issue. It has a financial value and is a significant part of its market value. Why ? Because in reality, it's not just a question of image. It allows to ensure its social acceptability in France, but also in the countries the company seeks to settle.
However voices are beginning to denounce Total cynicism and the impact of its industrial activity on the planet.
To protect its image and maintain its power of influence, the oil and gas group no longer has a choice : it is necessary to change reality, to bias perceptions, and to this end infiltrate every part of society.
With Lumento agency, Greenpeace France investigated and produced a four-part documentary series to decipher the influence strategy of the multinational oil and gas company.
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