'Save the Arctic' LEGO Scene in Mexico

Greenpeace places LEGO figures in Plaza del Angel in Chihuahua to recreate a Greenpeace action carried out in Mexico City. Greenpeace is urging LEGO to cut ties with Shell and help 'Save the Arctic." For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries.

Unique identifier: GP0STOH8C

Type: Image

Shoot date: 25/06/2014

Locations: Chihuahua, Chihuahua, Mexico, North America

Credit line: © Juan Carlos Portillo / Greenpeace

Ranking: ★★★★ (E)

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'Save the Arctic' LEGO Scenes in Mexico

Greenpeace activists place Lego mini figures to protest with banners to save the Arctic from oil drilling. Greenpeace is urging LEGO to cut ties with Shell and help 'Save the Arctic." For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries. It’s not only helped Shell sell more petrol (7.5% rise during the promotion) it is also starting to build brand loyalty with the next generation of consumers, voters, investors, business leaders and politicians. That’s why Greenpeace says: If you want to stop Shell polluting the Arctic, you have to stop Shell polluting our kids’ minds.

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