Greenpeace places LEGO figures at Universidad Autónoma del Estado de Hidalgo to protest with banners to save the Arctic from oil drilling. Greenpeace is urging LEGO to cut ties with Shell and help 'Save the Arctic." For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries.