Greenpeace activists protest at the LEGO headquarters in Billund, Denmark with a huge LEGO brick containing 50 bricks, each representing 10,000 signatures. Over half a million people across the world have written to LEGO asking the beloved toy company to cut ties with Shell. The activists are asking LEGO’s CEO, Jørgen Vig Knudstorp, to receive the signatures and take an active stand against Arctic oil destruction. For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries.