'Save the Arctic' Protest in UK Legoland

Greenpeace activists place Lego mini figures to protest against Shell in front of Legoland's Big Ben, they want Shell to stop drilling for oil in the Arctic.

Greenpeace is urging Lego to cut ties with Shell and help 'Save the Arctic." For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries.

Unique identifier: GP0STOGRS

Type: Image

Shoot date: 01/07/2014

Locations: London, United Kingdom, Windsor (UK)

Credit line: © Jiri Rezac / Greenpeace

Size: 4000px × 3000px 3MB

Ranking: ★★★★ (E)

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'Save the Arctic' Protest in UK Legoland

Greenpeace creates protest scenes with LEGO figures throughout the popular Legoland theme park in London. Greenpeace is urging LEGO to cut ties with Shell and help 'Save the Arctic." For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries. It’s not only helped Shell sell more petrol (7.5% rise during the promotion) it is also starting to build brand loyalty with the next generation of consumers, voters, investors, business leaders and politicians. That’s why Greenpeace says: If you want to stop Shell polluting the Arctic, you have to stop Shell polluting our kids’ minds.

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