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Keywords
Actions and protests
Deforestation
Forests (campaign title)
Hands
Indoors
KWCI (GPI)
Labelling actions
Palm oil (product)
Procter & Gamble (P&G)
Products
Supermarkets
Head & Shoulders Campaign Activities in Copenhagen
Shampoo Head & Shoulders relabelled by Greenpeace activists to highlight rainforest destruction caused by palm oil production. The palm oil is used in popular brand products such as Head & Shoulders produced by Procter & Gamble.
Unique identifier:
GP0STO8WB
Type:
Image
Shoot date:
27/02/2014
Locations:
Copenhagen
,
Denmark
,
Europe
Credit line:
© Alban Grosdidier / Greenpeace
Ranking:
★★★★ (E)
Containers
Shoot:
Head & Shoulders Activities in Copenhagen
Greenpeace activists (some dressed as tigers) give out information and rebrand shop products over a three week period in Copenhagen to highlight rainforest destruction caused by palm oil production. The palm oil is used in popular brand products such as Head & Shoulders, produced by Procter & Gamble.
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