Volunteers from Greenpeace Nordic visit supermarkets in Stockholm to make consumers aware about the source of the toilet paper on the shelves and place on Edet products stickers saying: “Don’t wipe away forests” (Swedish: Torka inte bort skogen). In Sweden, consumers know Essity's toilet rolls as the brand Edet.

A Greenpeace International investigation reveals how Essity, the world’s second-largest tissue producer, is driving the destruction of critical parts of Europe’s Great Northern Forest, in Sweden, Finland and Russia.