On September 15, 2013, Toronto citizens came together on bikes, roller blades and skateboards to ride for the Arctic. Not an average rally, the "Ice Ride" event was part of a Global Day of Action in over 100 cities with 14,000 individuals collectively protesting against Arctic oil drilling. The Toronto ride ended at a Shell station with the help of Paula - a lifelike polar bear - to directly ask a company who has been actively working to drill in the Arctic to back off and leave this fragile ecosystem alone.