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Keywords
Actions and protests
Buses
Chanel S.A.
Chemical industry
Chemicals
Clothing
Communication
Day
Deforestation
Detox (campaign title)
Fashion
Forests (campaign title)
Gloves
Greenpeace activists
KWCI (GPI)
Leaflets
Local population
Mobile phones
Outdoors
People
Protective clothing
Public engagement
Shops
Streets
Textile industry
Urban areas
Clean Up Fashion Action in New York
A Greenpeace activist distributes information in front of a Chanel store. Greenpeace is asking supporters and consumers to challenge luxury fashion brands to clean up their act and eliminate hazardous chemicals and rainforest destruction from their supply chains and products.
Unique identifier:
GP04GSG
Type:
Image
Shoot date:
11/02/2013
Locations:
Manhattan
,
New York
,
New York
,
North America
,
United States of America
Credit line:
© Jeff Christensen / Greenpeace
Ranking:
★★★★ (E)
Containers
Shoot:
Clean Up Fashion Action at NY Fashion Week
In the midst of a snowy New York Fashion Week, four exclusive fashion brands (Chanel, Dolce & Gabbana, Prada and Hermes) were greeted by "clean-up crews" challenging them to adopt forest friendly and toxic free policies. Activists decorated store windows with giant images of forest destruction and toxic pollution, and the invitation to be part of the solution. The brands visiting had one thing in common, besides decades of setting trends, they all ranked lowest in a recent Greenpeace survey of environmental policies for the world's leading fashion houses.
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