A global Greenpeace investigation has uncovered the links between Mattel and Asia Pulp and Paper (APP). By analysing the fibres in Barbie packaging and digging into the commercial links between various companies, Greenpeace was able to link the carbon-rich forests and peatlands of Indonesia with the packaging of toys on sale in shops around the world. The trail leads directly from Mattel to APP and its suppliers in a chain of destruction that spans the globe. Greenpeace volunteers pay a visit to Mattel's UK headquarters in Maidenhead and put a lovesick note from Ken next to the famous advertising space in Piccadilly Circus the following day