A new "soy rush" has been kick started and large scale farm producers from all over Brazil are flocking to the Amazon forest in the hope of striking it rich with this golden crop. Yet all this comes at a price. Communities - most often those found in the forest - are being violently expelled from their lands in the wake of this uncontrolled scramble to plant soy. For Brazil, its all in the name of progress. However, to ask those who have been chased from their lands and have seen first-hand the ecological wrath which has followed in the wake of soy in the region of Santarem, this new cash crop in the Amazon has brought nothing but destruction and misery.